we believe Ireland can lead the world in health

Ireland deserves to be the healthiest country in the world. We exist to make that happen.

Right now, something is broken. We live in a world with more gyms, more apps, more fitness advice than ever and yet people are moving less, feeling worse, and burning out faster. Over 30% of Irish adults are now obese. Fewer than half meet basic physical activity guidelines. Workplace stress, injury, and preventable lifestyle diseases are on the rise. And it’s not because people aren’t trying. It’s because the systems they’re trying to follow are broken.

Collective Fitness is here to change that.

We were founded by Conor Corcoran, James Norton, and Jack McGrath. A team of elite athletes, coaches, and health professionals who’ve lived performance at the highest level, from the British & Irish Lions to Arsenal FC. We’ve seen what works and more importantly we’ve seen what doesn’t. The truth is, people don’t fail because they’re lazy. They fail because they’re navigating health alone, without structure, support, or real accountability.

We’re here to fix that and to raise the standard of what fitness means in this country.

At our core, we coach individuals, teams, and companies to take control of their health, one step at a time. Our services are built around high-impact & holistic corporate wellness service as well as scalable online training systems for everyday athletes. Whether someone’s goal is to feel stronger, move pain-free, reduce stress, or finally stay consistent, we provide the tools, structure, and support to make it happen.

But this isn’t just about what we do. It’s about why we do it.

Because we believe fitness is more than a ‘should do’ it is a ‘must do’. It’s the foundation for everything else — energy, clarity, confidence, and long-term success. And we believe Ireland can lead the world in health not by shouting louder, but by building better systems, creating real human connection, and making consistency feel inevitable.

This isn’t a campaign. It’s a commitment. To higher standards. To better results. To a culture shift in how this country approaches health.

We’re not here to be the biggest. We’re here to be the most trusted. And if you believe Ireland can do better, you already believe what we believe and you’re already part of The Collective.