
Fitness Centre Management
We run your office gym day to day: coaches on the floor, inductions, maintenance and a class timetable that keeps it busy.
Fitness centres 01Our mission is to make Ireland one of the most physically active countries in Europe, one company at a time. Coaching, clinical care and your office gym, run by one partner.

Who we are
We make health easier to manage.
Most office gyms are busy for a month, then it goes quiet: a handful of regulars, a treadmill with an out-of-order sign, an induction list nobody owns, and someone in HR or facilities being asked what the company is getting for the space. That’s usually when we get the call.
We take on the health and wellbeing of a building and the people in it, and run it properly all year round: the gym itself, coaches on site with a timetable people turn up to, clinicians for the sore back or the dodgy knee, a programme for every employee from daily trainers to first-timers, and clear reporting to HR and facilities on who’s using it and what’s changing.
The model comes from elite sport, where clinician, coach, plan and check-ins work as one team around the athlete. Most working people get none of that. Conor Corcoran, James Norton and Jack McGrath founded Collective in 2020 to bring it into the workplace, and every corporate client we work with came to us through a recommendation from another.
We care about the people in the room, not the room in the building.
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The reality
You want work to be somewhere they love being: where they do their best work, feel looked after, and are proud to be part of what you’re building.
But right now the gym sits empty, or there’s nothing in the building at all to support their health, energy and wellbeing. The sore back goes unmentioned until it’s a sick day, and the wellness app hasn’t been opened since the first month.
This is exactly where we come in.
Activity figure: Healthy Ireland Survey 2024, Department of Health. In 2019 it was 46%.Why the gym sits empty
When the CSO asked Irish adults who don’t exercise for their main reason, three answers led. Each one tells you what the fix has to be.
So the gym, classes and clinic are in your building, timed for before work and lunchtime.
Evenings and weekends are gone. The working day is the window.
So every injury is reviewed by a clinician, and people know what’s safe before they start.
CSO Labour Force Survey, Q3 2025. More of the evidence
Old way, new way
Most workplace wellbeing is bought, not used. Here’s what employers are usually told they need, and what we do instead.
How we do it
Most People teams are juggling suppliers, budgets and buy-in without the headcount to manage any of it. We take that off your plate: one partner, one method, four ways in.
A clinician reviews every starting questionnaire, so injuries are caught before they end someone's routine.
Qualified coaches at the times your people train: early morning, lunchtime and after work.


Start with your biggest gap and add to it as your strategy grows.

We run your office gym day to day: coaches on the floor, inductions, maintenance and a class timetable that keeps it busy.
Fitness centres 01
Layout, flooring, equipment and storage planned around your space and headcount. We manage the fit-out, or make the gym you already have work harder.
Space design 02
Assessment and treatment in your building. Staff get seen early, before a niggle stops them training.
The clinic 03
A personal plan, a coach a message away and video check-ins in the Collective app, so the support carries on between sessions.
The app 04
One-to-one health management for founders, partners and senior leaders, built around their diary.
Leaders 05
Eight-week company challenges, team events, lunch-and-learns and health onboarding for new starters.
Programmes 06
In the building
We designed SMBC Aviation Capital's gym from scratch in their new Merrion Square headquarters in 2024, with a treatment room built in, and we've run it ever since. Today more than 70% of staff use it every week.

Why choose us
Workplace programmes work best where participation is high and sessions are regular and properly coached. Where they're just made available and left alone, results are weak. So we design for participation, and we report what we can prove, and nothing we can’t.
Not just equipment in a room.
So injuries don't end someone's routine.
Because people turn up for each other.
So we change what isn't working.
Testimonials
From the people we train in client offices, and from our one-to-one coaching clients.
Watch
What happens next
You’ll probably need to take this to leadership. We make that easy: every answer arrives the same day, written so you can forward it as it is.
30 minutes, or a site visit. Your people, your space, your opening date. No cost.
01A written proposal and one-page scope, with one monthly fee.
02We answer leadership’s questions and handle the contracting paperwork.
03Tours and inductions, then the timetable starts. Usually 4 to 6 weeks from signing.
04Book a call
30 minutes, no cost and no obligation. We’ll talk through who the space is for, what’s been tried before and what’s held engagement back, then map out what a launch could look like. Have a floor plan or staff survey to hand if you have one, and bring anyone involved in the decision.
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