Case study
Hali: a community that trains together
Weekly classes, resident events, health checks and boxing for Hali's residential communities. It started as a three-month trial in 2023.
How it grew
From a trial class to part of moving in
Hali wanted something in person for its residents, so in 2023 we agreed a three-month trial of one class a week. The first was on a Saturday morning in April 2023, booked through the Hali app, and residents turned up in numbers. Three years on, it's part of life in the building.
01 A Trial That Stuck
One coached class a week, open to every resident and booked through the Hali app. It has run every week since, and now starts at 8am on Saturdays.
02 Events Residents Remember
Sessions at the Hali Summer Party in 2023, then HaliFest in 2024: a wellness day in the Sky Gym with strength and cardio, yoga and dance classes, and talks on nutrition, training for women and mindfulness.
03 Part Of Moving In
New residents hear about us from day one. Our landing page is part of Hali's welcome emails, and in 2026 we filmed an induction video for both of Hali's gyms.
04 Health Checks
Resident health checks with blood pressure and body composition, including a session for International Men's Day in 2025 and another in January 2026.
05 Led By Residents
When residents asked for boxing in 2026 surveys, we launched it. Between 20 and 25 people came to the first class, so we moved it onto a booking system to keep every session coached properly.
Beyond The Gym
TRYKA was our idea: a chance for both brands to show up together. Hali entered two teams in the 2026 mixed relay, one of staff and one of residents. We've also run a team workout for Hali's own staff and written wellness articles for Hali's resident newsletter. Residents now come to us directly for one-to-one coaching.
What Hali Residents Have
- A Weekly Saturday Class
- Boxing, Booked Through The App
- Resident Events And Wellness Days
- Health Checks
- An Induction Video For Both Gyms
- One-To-One Coaching On Request
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